Enroll Course: https://www.coursera.org/learn/innovacion
In today’s fast-paced world, the ability to innovate is crucial, especially in emerging markets where opportunities abound. The Coursera course ‘Desarrollo rápido de productos innovadores para mercados emergentes’ offers a comprehensive framework for developing innovative products through a structured three-phase process. This course is designed for entrepreneurs, product managers, and anyone interested in harnessing creativity to meet market needs.
### Course Overview
The course is divided into three main phases: Divergence, Structuring, and Convergence. Each phase builds upon the last, guiding participants through a systematic approach to innovation.
#### Phase 1: Divergence
The first phase, Divergence, focuses on imagination and creativity. Participants explore social and technological megatrends, which are essential for identifying unmet needs in the market. The use of the ‘A Day in the Life of…’ method allows learners to gain insights into consumer behavior and preferences, setting the stage for innovative thinking.
#### Phase 2: Structuring
In the Structuring phase, the course introduces the Jobs-To-Be-Done (JTBD) methodology, which helps identify opportunities for innovation based on everyday tasks. This phase emphasizes understanding customer expectations and needs through the matrix of satisfactors and needs, enabling participants to design empathetic solutions tailored to their target market.
#### Phase 3: Convergence
The final phase, Convergence, focuses on refining ideas into tangible products. Participants learn to use morphological matrices to define product functions and create storyboards and prototypes. This hands-on approach ensures that learners can visualize their innovations and prepare for real-world application.
### Final Thoughts
Overall, ‘Desarrollo rápido de productos innovadores para mercados emergentes’ is an invaluable course for anyone looking to enhance their product development skills. The structured approach, combined with practical tools and techniques, empowers participants to think creatively and strategically. I highly recommend this course to entrepreneurs and product developers eager to make a significant impact in emerging markets.
### Conclusion
If you’re ready to unlock your potential for innovation and make a difference in the marketplace, consider enrolling in this course on Coursera. With its rich content and practical applications, it’s a step towards becoming a leader in product innovation.
Happy learning!
Enroll Course: https://www.coursera.org/learn/innovacion