Enroll Course: https://www.coursera.org/learn/innovacion
In today’s dynamic market, the ability to innovate rapidly and effectively is paramount, especially when catering to emerging markets. Coursera offers an exciting and insightful course titled ‘Desarrollo rápido de productos innovadores para mercados emergentes’ that delves into the intricate process of developing innovative products tailored for such markets. This review will cover the course’s structure, content, and my recommendations for anyone considering enrolling.
The main goal of the course is to impart knowledge on the three-phase process used in rapid product development aimed at emerging markets.
### Phase 1: Divergence
The first phase introduces the notion of Imagination (Divergence). This section is centered around fostering creative and critical thinking through diverse opinions on various megatrends—social, technological, and consumption-based. One significant tool utilized here is the “A Day in the Life Of…” method, which helps identify unmet needs or inadequately served needs within the market. By analyzing daily activities and the products/services used, learners can uncover improvement areas or opportunities for radical innovation.
### Phase 2: Structuring
Transitioning into the Structuring phase, students learn to employ methodologies such as Jobs-To-Be-Done (JTBD) and Outcome Expectations (OE). These strategies are designed to help identify opportunities for innovation and guide the development of solutions that better meet the needs of the customers. The course emphasizes creating empathy among potential clients to design tailored solutions effectively.
### Phase 3: Convergence
In the final phase, Convergence, the course focuses on defining the specific functions of the product through the morphological matrix and visual storytelling methods like storyboards and prototypes. These tools are critical for visualizing how the product will operate in real-world applications and for showcasing ideas effectively while engaging stakeholders.
### Final Deliverables
The course culminates in a final project where participants can present their prototypes and ideas, allowing for peer feedback and voting on the best projects. This practical approach not only solidifies the learners’ understanding but also provides a valuable portfolio piece.
#### Conclusion
Overall, ‘Desarrollo rápido de productos innovadores para mercados emergentes’ is a highly recommended course for anyone interested in product innovation and development, particularly in emerging markets. Its structured approach and incorporation of practical tools make it an invaluable resource for professionals and enthusiasts alike. If you’re looking to enhance your innovative capabilities and contribute to the fast-evolving landscape of market needs, consider enrolling in this course on Coursera.
Whether you’re a seasoned professional or just starting in the field of product development, this course promises to provide you with the tools and insights needed to succeed in today’s innovative economy.
Enroll Course: https://www.coursera.org/learn/innovacion