Enroll Course: https://www.udemy.com/course/formation-contenu-story-telling-communication-du-luxe-et-video/
Are you looking to innovate, pivot your career, or launch a new venture? If you’re dreaming of a second income stream, a startup idea, or an e-commerce business, then Udemy’s ‘Maitrisez l’innovation et le design thinking + exercices’ course might be exactly what you need. Taught by an experienced digital and design instructor with a background in advertising and journalism, this course promises concrete advice, practical exercises, and insightful case studies.
The curriculum is impressively comprehensive, covering a wide array of essential topics. It delves into innovation and R&D, the PESTEL analysis, and the core principles of Design Thinking. Digital transformation is explored from the perspectives of offerings, demand, and the enterprise itself, all while incorporating Agile project management methodologies. The concept of Disruption is a key focus, with specific applications explored across diverse sectors like education, health, smart cities, e-sports, environment, real estate, culture, luxury, and tourism. The course also demystifies digital nomadism, pure players, freelancers, and the ‘auto-entrepreneur’ status.
Furthermore, the course meticulously breaks down four key digital business models: e-commerce (services and products, marketplaces, subscription boxes, mobility, real estate), software as a service (SaaS) for both B2C and B2B markets (including CRM, newsletters, website creation, entertainment, education, and neobanks), big data (comparators, social networks, e-tourism, sports, health, influencer blogs), and the collaborative economy and social and solidarity economy (ESS) for products, services, housing, classifieds, recycling, repair, financing, and networking.
Real-world case studies from giants like Amazon, IAD, Booking, Uber, Google Drive, Spotify, Zendesk, Facebook, Lesfurets, and Doctolib are analyzed, offering practical insights into successful digital strategies. The course doesn’t shy away from the nuances of digital marketing, particularly within the luxury sector, exploring narrative structures in storytelling, the power of video content, and engagement strategies (likes, comments, shares). It also touches upon managing statistics, responses, and project management using Agile. Crucially, it provides guidance on creating high-quality videos, emphasizing good sound, framing, lighting, and effective scriptwriting and storyboarding.
With over 10 case studies and 10 exercises, this course is designed to be highly interactive and actionable. The emphasis on the quality of text, photo, and video content is a significant plus. If you’re serious about understanding and implementing innovation and design thinking for your business or personal brand, this course offers a robust and practical roadmap. Highly recommended for aspiring entrepreneurs, career changers, and anyone looking to leverage digital strategies for growth.
Enroll Course: https://www.udemy.com/course/formation-contenu-story-telling-communication-du-luxe-et-video/