Enroll Course: https://www.coursera.org/learn/customer-insights-orientation
If you are looking to hone your skills in new product development and gain a strategic edge in understanding customer needs, the Coursera course ‘Customer Insights: New Product Development Orientation’ is an excellent choice. As the first part of the Customer Insights and New Product Development specialization, this course offers a comprehensive introduction to the essential tools and processes needed to turn customer understanding into innovative products. The curriculum is thoughtfully structured into five engaging modules, starting with an orientation to familiarize learners with the course environment and technical skills. It then dives into what makes a new product successful or failed, emphasizing the importance of creativity and industry best practices. The course also covers critical concepts like customer knowledge requirements throughout the product development cycle, effective methods for capturing the voice of the customer, and applying design thinking and customer journey mapping to enhance the development process. Hands-on projects and real-world case studies ensure practical learning, making this course highly applicable whether you’re a student, entrepreneur, or product manager. I highly recommend this course for its clarity, practical insights, and structured approach to understanding customer needs to drive successful new products.
Enroll Course: https://www.coursera.org/learn/customer-insights-orientation