Enroll Course: https://www.coursera.org/learn/quantitative-customer-insights
Are you interested in mastering the art of assessing new product opportunities through data-driven insights? Coursera’s ‘Customer Insights: Quantitative Techniques’ is an invaluable course designed for aspiring marketers, product managers, and business analysts. This course delves into the power of quantitative marketing research to evaluate and refine new product ideas, ensuring your innovations are grounded in consumer realities.
The course is structured into four comprehensive modules. The first module, Idea Generation, emphasizes the importance of surveys and concept testing to gauge consumer perceptions and needs. Moving forward, the second module teaches conjoint analysis, a pivotal technique for understanding customer trade-offs between price and features, which is essential for effective product positioning and pricing strategies.
In Module 3, learners explore test marketing processes, providing practical insights on how to gather customer feedback on a small scale before a full launch. The final module introduces methods for estimating market size and sales potential, equipping learners with the tools to forecast the success of their product ideas.
What sets this course apart is its emphasis on real-world business situations and the integration of a design-thinking framework, fostering creative problem-solving. Whether you’re new to marketing research or looking to sharpen your quantitative skills, this course offers valuable knowledge for making informed, data-backed decisions.
I highly recommend ‘Customer Insights: Quantitative Techniques’ to anyone aiming to enhance their understanding of market research methods. Completing this course will empower you to identify viable product opportunities and develop strategies grounded in solid consumer insights, ultimately increasing your chances of success in competitive markets.
Enroll Course: https://www.coursera.org/learn/quantitative-customer-insights