Enroll Course: https://www.coursera.org/specializations/4as
In the ever-evolving world of marketing, understanding customer perspectives is crucial for success. With increasing competition and the rapid pace of technological change, sticking to traditional marketing strategies may no longer suffice. This is where the course, The 4 A’s of Marketing with Jagdish Sheth, offered by the University System of Georgia, comes into play.
The course introduces a transformative marketing framework that shifts focus from the traditional 4Ps (Price, Product, Place, Promotion) to a more customer-centric approach emphasizing the 4 A’s: Acceptability, Affordability, Accessibility, and Awareness. This new model helps marketers create value and build lasting relationships with customers.
Upon enrolling, you can expect a comprehensive syllabus that not only dives deep into the theoretical aspects of the 4 A’s but also provides practical applications of these concepts in real-world scenarios. The course utilizes case studies, expert insights, and interactive assignments to enhance learning.
With Jagdish Sheth, a prominent figure in marketing theory and practice, at the helm, students gain invaluable perspectives on how to adapt marketing strategies in today’s fast-paced environment. Sheth’s teaching style is engaging and aimed at fostering critical thinking, making complex concepts easy to digest.
One of the highlights of the course is its emphasis on value creation. Rather than just pushing products, the 4 A’s empower marketers to consider the overall customer experience, paving the way for innovation and brand loyalty. Additionally, the course covers various modern marketing trends such as the importance of social media and its role in shaping customer perceptions.
In conclusion, The 4 A’s of Marketing with Jagdish Sheth is not only a valuable educational resource for marketing professionals looking to enhance their skills but also for anyone interested in understanding the dynamics of contemporary marketing. This course is a must for those looking to rethink their marketing approaches and create a real impact.
For more details, check out the course here.
Enroll Course: https://www.coursera.org/specializations/4as