Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm
In today’s fast-paced digital landscape, understanding marketing and customer relationship management is more crucial than ever. The Coursera course ‘行銷典範轉移: 變動中的消費世界’ (Marketing in a Changing World) offers a comprehensive overview of essential marketing concepts and strategies that are vital for anyone looking to thrive in the modern marketplace.
### Course Overview
This course is designed to familiarize learners with the fundamental concepts of marketing and customer relationship management. It introduces key marketing strategies, particularly the STP (Segmentation, Targeting, Positioning) model, and explores the practical applications of brand management. One of the highlights of the course is its analysis of five significant phenomena in the consumer market under the digital age and how these emerging trends impact marketing strategies and brand management.
### Syllabus Breakdown
The course is structured into several modules:
1. **Marketing Essentials and Paradigm Shift (Part 1 & 2)**: These lectures cover the basic principles of marketing, the driving forces behind market changes, and the five forces reshaping consumer markets today.
2. **Marketing Strategies (Part 1 & 2)**: This section dives into market segmentation, target market selection, and positioning strategies, discussing how new forces influence marketing tactics.
3. **Branding and Brand Value (Part 1 & 2)**: Here, learners will explore branding concepts, the significance of branding in the current consumer landscape, and how to calculate brand value amidst changing paradigms.
4. **Customer Relationship Management (Part 1 & 2)**: The final lectures focus on the complexities of customer relationship management in a dynamic world, covering customer assets, retention strategies, and the challenges of database marketing.
### Why You Should Take This Course
This course is highly recommended for marketing professionals, business students, and anyone interested in understanding the evolving landscape of consumer behavior. The insights gained from this course can significantly enhance your ability to develop effective marketing strategies and manage customer relationships in a rapidly changing environment.
The course is well-structured, with engaging content that is both informative and practical. The instructors provide real-world examples that help bridge the gap between theory and practice, making it easier for learners to apply what they’ve learned.
### Conclusion
In conclusion, ‘行銷典範轉移: 變動中的消費世界’ is an invaluable resource for anyone looking to deepen their understanding of marketing in today’s digital age. Whether you are a seasoned marketer or just starting, this course will equip you with the knowledge and skills necessary to navigate the complexities of modern marketing.
Don’t miss out on the opportunity to enhance your marketing acumen. Enroll today and start your journey towards mastering marketing in a changing world!
Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm