Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm
In today’s fast-paced digital landscape, understanding marketing and customer relationship management is more crucial than ever. Coursera’s course, “行銷典範轉移: 變動中的消費世界” (Marketing in a Changing World), offers a comprehensive overview of these essential concepts, making it a must-take for anyone looking to enhance their marketing skills.
### Course Overview
This course is designed to familiarize learners with the fundamental principles of marketing and customer relationship management. It introduces the STP (Segmentation, Targeting, Positioning) marketing strategy and delves into brand management applications and practices. Moreover, it analyzes five significant phenomena in the consumer market under the digital age and their implications for marketing strategies and brand management.
### Syllabus Breakdown
The course is structured into several engaging modules:
1. **Marketing Essentials and Paradigm Shift (Part 1 & 2)**: These lectures cover the basic concepts and principles of marketing, discussing how marketing drives and shapes the market. The course also explores the paradigm shifts in marketing over the decades, particularly in the context of the internet’s rise.
2. **Marketing Strategy (Part 1 & 2)**: Here, learners will understand how to segment markets, select target markets, and position products effectively. The course emphasizes the importance of differentiation and the impact of new forces on marketing strategies.
3. **Branding and Brand Value (Part 1 & 2)**: This section introduces concepts related to branding, including how the current consumer landscape influences brand perception. It also covers brand valuation and the factors affecting brand management in a changing world.
4. **Customer Relationship Management (Part 1 & 2)**: The final lectures focus on customer relationship management and how the evolving world complicates these relationships. Topics include customer assets, retention strategies, and the challenges of database marketing.
### Why You Should Take This Course
This course is not just theoretical; it provides practical insights into how to navigate the complexities of modern marketing. The blend of foundational knowledge and contemporary issues equips learners with the tools necessary to adapt to the ever-changing consumer landscape. Whether you’re a marketing professional, a business owner, or a student, this course will enhance your understanding of effective marketing strategies.
### Conclusion
In conclusion, “行銷典範轉移: 變動中的消費世界” is a valuable resource for anyone interested in mastering marketing in today’s digital age. With its comprehensive syllabus and practical approach, it is highly recommended for those looking to stay ahead in the marketing field. Don’t miss the opportunity to transform your marketing skills and adapt to the changing world of consumers.
Enroll today and start your journey towards becoming a marketing expert!
Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm