Enroll Course: https://www.coursera.org/specializations/4as
In the ever-evolving world of marketing, staying ahead of the curve is essential for professionals and enthusiasts alike. Coursera’s course, ‘The 4 A’s of Marketing’ offered by the University System of Georgia and taught by renowned expert Jagdish Sheth, provides a comprehensive framework centered on value creation for customers.
This course is an excellent resource for those looking to deepen their understanding of contemporary marketing principles. Unlike the traditional 4Ps, this framework emphasizes four critical aspects—acceptance, awareness, affordability, and accessibility—that reflect the customer perspective more accurately in today’s digital age.
Throughout the modules, you’ll explore how the rise of emerging markets is transforming marketing strategies globally, the impact of social media and technology on branding, and how to make marketing efforts both more efficient and effective. The instructor, Jagdish Sheth, combines academic insights with real-world applications, making complex concepts easy to grasp.
Whether you’re a marketing professional, student, or business owner, this course equips you with a modern mindset and practical tools to create marketing strategies that resonate with today’s consumers. I highly recommend this course for anyone interested in mastering a new, customer-centered marketing framework.
You can check out the syllabus and enroll through this link: [The 4 A’s of Marketing](https://coursera.pxf.io/c/3416256/1164545/14726?u=https%3A%2F%2Fwww.coursera.org%2Flearn%2Fwhat-are-the-4-as-of-marketing). Don’t miss the opportunity to upgrade your marketing knowledge with this insightful course!
Enroll Course: https://www.coursera.org/specializations/4as