Enroll Course: https://www.coursera.org/learn/hotel-management-project
The Coursera course ‘Hôtel “De l’étoile” – a hotel in crisis?’ offers a compelling deep dive into the real-world challenges faced by a prestigious hotel in Paris. This case study-based course is designed for hospitality professionals and students eager to understand the intricacies of distribution, revenue, and demand management. The course masterfully combines theoretical knowledge with practical application, analyzing the financial and operational struggles of Hotel de l’Etoile, despite its outward appearance of success.
One of the standout features of this course is its detailed scenario analysis. Participants are provided with actual data and are tasked with conducting a situational analysis, questioning the brand’s strategy, and making actionable recommendations. The interactive nature of the coursework encourages critical thinking and strategic planning, crucial skills for any hospitality manager.
The syllabus covers essential topics such as distribution channels, revenue tactics, and demand forecasting, culminating in strategic recommendations and implementation considerations. The course not only teaches how to diagnose issues but also guides learners through devising and implementing effective strategies.
I highly recommend this course for hospitality professionals aiming to sharpen their strategic and operational skills. It is particularly beneficial for those working with or managing luxury or internationally branded hotels, as it provides invaluable insights into balancing brand management with profitability. Enrolling in this course will equip you with practical tools and knowledge to address real-world challenges in the hospitality industry effectively.
Enroll Course: https://www.coursera.org/learn/hotel-management-project