Enroll Course: https://www.coursera.org/learn/behaviour-change-in-public-health
In the dynamic world of public health, understanding and influencing human behaviour is paramount. The ‘Foundations of Public Health Practice: Behaviour & Behaviour Change’ course, the third instalment in Imperial College London’s Global Master of Public Health (MPH) specialisation, offers a comprehensive and practical approach to this crucial area.
Developed by a formidable team of academics and seasoned practitioners, this course draws on decades of real-world experience and deep academic knowledge. It’s designed to equip learners with the tools to tackle public health challenges by focusing on the ‘why’ and ‘how’ behind individual and societal actions.
**Module One: Behaviour and Behaviour Change Principles** kicks off by establishing a broad understanding of behaviour in the context of health improvement. It delves into risk perception and communication, before diving into foundational health psychology with theories like the Health Belief Model, Social Cognitive Theory, and the Theory of Planned Behaviour. A particularly insightful segment explores behavioural economics, introducing concepts like behavioural insights and the effective application of ‘nudge’ techniques – a modern, evidence-based approach to influencing choices.
**Module Two: Analysing Behaviour and Effecting Change** introduces the highly practical Behaviour Change Wheel (BCW) methodology, incorporating the COM-B model (Capability, Opportunity, Motivation – Behaviour). This module guides students through the latest approaches to analysing behaviour and developing evidence-based interventions. While using physical activity as a primary example, the course expertly draws parallels to other vital public health areas such as medication adherence and school-based health initiatives, demonstrating the versatility of the frameworks taught.
**Module Three: Theory into Practice** is where learners truly consolidate their knowledge. Building upon the BCW methodology, this module challenges students to conduct their own rapid analysis of a public health problem. Through a peer-review exercise, participants propose their COM-B diagnosis and design interventions based on the BCW, bridging the gap between theoretical understanding and practical application.
**Review and Recommendation:**
This course is an exceptional resource for anyone involved in or aspiring to work in public health. The blend of academic rigor and practical, real-world application makes it highly effective. The short video lectures are engaging, the practitioner interviews offer invaluable insights, and the interactive activities reinforce learning. The structured approach, from understanding foundational theories to applying sophisticated models like the BCW, ensures a robust learning experience. Whether you’re a student, a health professional, or a policymaker, this course provides a critical understanding of behaviour change that is essential for designing effective public health strategies. I highly recommend it for its clarity, depth, and actionable insights.
Enroll Course: https://www.coursera.org/learn/behaviour-change-in-public-health