Enroll Course: https://www.coursera.org/learn/service-models
In today’s fast-paced digital era, the importance of effective service management cannot be overstated. The Coursera course titled ‘服務模式的體驗、設計與創新：從痛點到賣點’ (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points) offers a comprehensive exploration of how to design and innovate service models that enhance customer experience while aligning with business goals.
This course is particularly relevant for professionals in the service industry, where the focus shifts from product management to managing human interactions and service processes. The course is taught by three esteemed professors from National Taiwan University and industry experts from Cathay Financial Holdings, ensuring a blend of theoretical knowledge and practical insights.
### Course Overview
The syllabus is structured into several key modules:
1. **Experience Economy and Service Design (Part 1)**: This module introduces learners to the classification of economic models and the four domains of experience, showcasing real-life applications of the experience economy.
2. **Experience Economy and Service Design (Part 2)**: Here, students delve into customer pain points and empathy design, learning to create customer journey maps and service blueprints.
3. **Service Management and Innovation**: This section covers the fundamentals of service operations and how to apply innovation to enhance consumer service experiences.
4. **Revenue Management**: Learners gain insights into revenue management and dynamic pricing, understanding how to implement these concepts in real-world scenarios.
5. **Platform Strategy**: This module explains the basics of multi-sided platforms, platform economics, and considerations for managing platforms.
6. **Financial Service Design Process – Case Study of Cathay United Bank**: This practical case study reveals the complexities of designing financial products and the challenges faced during the design process.
### Why You Should Take This Course
The course is not only rich in content but also highly applicable across various industries, including finance, retail, healthcare, and transportation. By the end of the course, participants will be equipped with the tools to identify service-related issues and propose actionable solutions that meet market demands.
Whether you are a service manager, a product designer, or someone interested in enhancing customer experiences, this course is a valuable investment in your professional development. The combination of academic rigor and industry expertise makes it a standout choice for anyone looking to thrive in the service sector.
In conclusion, ‘Experience, Design, and Innovation of Service Models’ is a must-take course for those eager to understand and innovate in the realm of service management. I highly recommend enrolling to gain insights that will not only benefit your career but also enhance the experiences of your customers.
Enroll Course: https://www.coursera.org/learn/service-models