Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b
In today’s fast-paced business environment, understanding the intricacies of B2B marketing and sales is more crucial than ever. That’s why I recently enrolled in the Coursera course titled ‘Marketing e vendas B2B: Fechando novos negócios,’ and I must say, it was an enlightening experience that I wholeheartedly recommend for sales professionals and marketers alike.
This course offers an introductory exploration into the essential principles of B2B marketing and sales, delivered by industry experts from leading Brazilian startups, including Lean Survey and Looqbox. From the get-go, the course efficiently breaks down complex concepts into manageable learning segments.
### Course Breakdown
**Week 1: Introduction + Customers**
The first week sets a solid foundation, discussing the fundamentals of marketing, the connection between marketing and sales, and the distinctions between B2B and B2C marketing. The presence of Stella Wilderom, co-founder of BunnyCo, and other notable professionals brings real-world insights that make the content relatable and applicable.
**Week 2: Leads and Flow**
Moving on to the second week, the focus shifts to lead generation and management. Here, learners understand the importance of nurturing leads and how to effectively utilize various channels—a critical skill in the B2B landscape. The experts highlighted offer practical strategies, enhancing the theoretical knowledge gained in the previous week.
**Week 3: Sales**
The third week is action-oriented, delving into modern sales techniques, customer information gathering, and the art of sales presentations. Each module is rich with expert knowledge, providing a thorough understanding of what makes sales successful in a B2B context.
**Week 4: Post-Sales + Complements**
The final week addresses post-sales processes and customer success strategies. It’s enlightening to learn how to maintain long-term relationships with clients, a vital area that often gets overlooked in traditional sales training. Mentors from startups share invaluable experiences and tools that facilitate customer retention and satisfaction.
### Conclusion
This course is a well-rounded educational journey that blends theory with practical applications. By the end, participants will be equipped with the tools and knowledge needed to enhance their B2B sales strategies effectively. I highly recommend this course for anyone looking to deepen their understanding of B2B marketing and sales, as it offers a robust framework and insights from leading industry professionals.
Enroll today, and take your first step toward transforming your marketing and sales approach!
Enroll Course: https://www.coursera.org/learn/marketing-vendas-b2b