Enroll Course: https://www.coursera.org/learn/o-mundo-dos-negocios-das-subscricoes
In today’s rapidly evolving business landscape, companies are shifting from traditional product sales to subscription-based models. The Coursera course ‘O Mundo dos Negócios das Subscrições’ provides a comprehensive overview of this transformation, making it an essential resource for entrepreneurs, professionals, and business students alike.
This course delves into the motivations driving the move towards service-based models and explores the various formats of subscription contracts that are reshaping revenue streams. One of the most compelling sections is on XaaS – Anything as a Service – which illustrates how this concept extends beyond cloud computing into physical products and innovative digital services.
Perhaps the most valuable part of the course is its focus on customer success in a world dominated by XaaS. It emphasizes that maintaining long-term customer relationships requires more than basic onboarding and monitoring; it demands a strategic integration of customer success functions within the company’s core processes to ensure sustainable growth and customer retention.
I highly recommend ‘O Mundo dos Negócios das Subscrições’ to anyone interested in understanding the shift from goods to services. The course’s clear explanations, real-world examples, and strategic insights make it a worthwhile investment for professionals aiming to stay competitive in this new era of business. Whether you’re a business owner, manager, or student, this course will equip you with the knowledge needed to navigate and succeed in the subscription economy.
Enroll Course: https://www.coursera.org/learn/o-mundo-dos-negocios-das-subscricoes