Enroll Course: https://www.coursera.org/learn/demand-analytics
Introduction
In today’s fast-paced business environment, understanding consumer demand is crucial for success. The Demand Analytics course on Coursera offers a deep dive into the essential skills needed for effective demand planning and forecasting. This course is particularly valuable for professionals in supply chain management and marketing, as it equips them with the analytical tools necessary to make informed decisions.
Course Overview
The course is structured around a real-life case study of AK MetalCrafters, a leading cookware manufacturer in North America. This practical approach not only makes the learning experience engaging but also allows students to see the direct application of demand analytics in a real-world context.
What You Will Learn
Throughout the course, you will:
- Improve Forecasting Accuracy: Learn to build and validate demand prediction models that enhance forecasting precision.
- Identify Demand Drivers: Understand the key factors that influence demand, enabling you to stimulate and influence it effectively.
Syllabus Breakdown
The course is divided into four weeks, each focusing on different aspects of demand analytics:
- Week 1 – Welcome! Discover the challenges faced by AK MetalCrafters and the principles of demand planning and forecasting.
- Week 2 – Predicting Trend: Build and interpret a linear model for predicting trends, along with essential data collection and visualization techniques.
- Week 3 – Predicting the Impact of Price and Other Environmental Factors: Validate your model by analyzing errors and building a multiple regression model to capture various influences on demand.
- Week 4 – Predicting Seasonality: Enhance your forecasting model by incorporating seasonality and learning how to model categorical variables.
Why You Should Take This Course
This course is highly recommended for anyone looking to enhance their skills in demand analytics. The combination of theoretical knowledge and practical application makes it an invaluable resource. By the end of the course, you will not only have a solid understanding of demand forecasting but also the ability to apply these skills in your professional life.
Conclusion
If you’re ready to take your career to the next level and become proficient in demand analytics, I highly recommend enrolling in this course on Coursera. With its comprehensive curriculum and real-world applications, you’ll be well-equipped to tackle the challenges of demand planning and forecasting.
Enroll Course: https://www.coursera.org/learn/demand-analytics