Enroll Course: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/
In today’s digital age, non-profits must harness the power of online marketing to reach their audiences effectively. One of the best-kept secrets for charities is Google Grant Ads, which offers up to $10,000 per month to eligible organizations for promoting their missions online. However, many non-profits struggle to maximize this opportunity due to the complexities of setting up and managing Google Ads accounts. Fortunately, the Udemy course “Easy, Effective Google Grant Ads for Non-Profits” by Digital Charity Lab is here to bridge that gap.
This comprehensive course is designed specifically for non-profits looking to leverage Google Grant Ads to drive traffic and donations. From understanding the fundamentals of Google Ads to navigating compliance rules, this course covers it all. Here are some highlights:
### Course Overview
1. **Understanding Google Adwords**: The course starts by demystifying how Google Adwords works and emphasizes its potential as a digital marketing channel for charities.
2. **Applying for a Google Grant**: It walks you through the application process for the Google Grant, ensuring you meet the necessary criteria to qualify for this funding.
3. **Setting Up Your Account**: One of the most crucial aspects is learning how to correctly set up your Google Grant Adwords account, which can be a daunting task for many.
4. **Promotional Strategies**: The course teaches you how to identify which of your services or campaigns can be effectively promoted through Google Ads, along with prioritizing these campaigns for maximum impact.
5. **Writing Compelling Ad Copy**: Crafting ad copy that resonates with your audience is key to a successful campaign. This course provides essential tips on how to write ads that entice users to click.
6. **Compliance and Maintenance**: With new compliance rules introduced in 2018, the course also covers how to stay compliant and fix any non-compliant accounts.
7. **Performance Rescue**: If your account isn’t performing as expected, you’ll learn specific strategies to rescue and revitalize it.
### What You Will Gain
This course is packed with valuable resources, including multiple articles, downloadable guides, checklists, templates for brainstorming campaign ideas, and a plan of action for maintaining your account’s performance. The practical approach ensures you spend less time learning and more time implementing what you’ve learned.
### Who Should Enroll?
This course is ideal for anyone working within a non-profit organization, including fundraisers, campaigners, communication staff, and those who need to set up or fix a Google Grant Ads account. Even experienced Google Ads users will find tailored skills that address the unique challenges faced by non-profits.
### Real-World Impact
A testimonial from Justin Moran at Age Action highlights the effectiveness of this course: “The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you’re not following their advice you’re almost certainly not getting the best out of your grant.”
### Conclusion
In conclusion, if you’re part of a non-profit and want to unlock the full potential of Google Grant Ads, I highly recommend the Udemy course “Easy, Effective Google Grant Ads for Non-Profits”. With its step-by-step guidance and practical tools, this course is a game-changer for organizations looking to boost their online visibility and drive donations. Don’t miss out on this opportunity to elevate your charity’s digital marketing efforts!
Enroll Course: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/