Enroll Course: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/
In the ever-evolving landscape of digital marketing, non-profits often find themselves at a disadvantage due to limited budgets and resources. However, Google Grant Ads provide a unique opportunity for charities to leverage up to $10,000 per month in advertising credits. This powerful tool can drive much-needed traffic to their websites and ultimately help them reach their mission. The course ‘Easy, Effective Google Grant Ads for Non-Profits’ on Udemy is designed to guide charities through the intricacies of setting up and managing their Google Grant Ads accounts effectively.
### Course Overview
The course, offered by Digital Charity Lab, dives deep into the world of Google Ads, specifically tailored for non-profits. It covers everything from understanding how Google Adwords works to applying for and maintaining a Google Grant Ads account. One of the most significant challenges that many organizations face is navigating the compliance rules introduced by Google in 2018, which have led to numerous charities losing their grants. This course aims to demystify those rules and provide actionable strategies to maximize the grant’s potential.
### What You Will Learn
Participants can expect to gain a comprehensive understanding of:
– The fundamentals of how Google Adwords operates as a digital marketing channel.
– The application process for the Google Grant and how to set up the account correctly.
– Key concepts that will enhance your understanding of Google Grant Ads.
– Research techniques to identify which services or campaigns to promote through Google Ads.
– Writing compelling ad copy that attracts clicks.
– Compliance with Google’s advertising rules and fixing non-compliant accounts.
– Strategies for reviving underperforming Google Grant Adwords accounts.
The course also includes practical resources such as articles, downloadable guides, checklists for performance maintenance, and templates for brainstorming campaign ideas, making it a valuable toolkit for anyone involved in non-profit marketing.
### Who Should Take This Course?
This course is highly recommended for anyone working in a charitable organization who wants to harness the power of digital marketing through Google Grant Ads. Whether you are setting up a new account, fixing an existing one, or simply looking to improve your skills specific to the non-profit sector, this course has something for you. Fundraisers, campaigners, and communications staff will find the content particularly beneficial.
### A Testimonial
Justin Moran from Age Action shared his success after taking this course, stating, “The clear and easy to follow advice from Digital Charity Lab enabled me to double our click-throughs from Google Grants with just a couple of hours’ work. If you’re not following their advice, you’re almost certainly not getting the best out of your grant.”
### Conclusion
In summary, ‘Easy, Effective Google Grant Ads for Non-Profits’ is an essential course for any charity looking to make the most of their Google Grant. With its practical approach and detailed guidance, it empowers organizations to create effective ad campaigns that can significantly increase visibility and donations. I highly recommend this course for anyone in the non-profit sector eager to enhance their digital marketing skills and drive more engagement through Google Ads.
Enroll Course: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/