Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua
In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their customers. The course titled “Від уподобань до потенційних клієнтів: взаємодія з клієнтами онлайн” (From Preferences to Potential Clients: Online Customer Interaction) is the third installment in Google’s Digital Marketing and E-commerce certification program on Coursera. This course is designed to equip learners with the skills necessary to develop effective social media marketing strategies.
### Course Overview
The course begins by emphasizing the importance of social media marketing for promoting a company or product. It covers popular social media platforms and guides you on how to choose the best platform for your marketing campaign. You will learn about the five fundamental principles of social media marketing: strategy, planning and publishing, monitoring and engagement, analytics and reporting, and paid social media advertising.
### Key Learning Outcomes
1. **Strategy, Planning, and Publishing**: The course dives deep into the first two principles, teaching you how to achieve business goals through social media campaigns. You will learn to identify your target audience while building your brand identity on social media. Additionally, it covers the differences between paid, owned, earned, and organic media channels, as well as the optimal timing and frequency for content publication.
2. **Monitoring and Engagement**: The third principle focuses on the importance of monitoring social media and using popular monitoring tools. You will discover ways to build relationships with customers and establish brand authority.
3. **Analytics and Reporting**: The course emphasizes the significance of social media analytics. You will learn about various analytics segments, popular analytics tools, and how to use collected data for decision-making and improvement. You will also create a social media report, reinforcing your understanding of the reporting process.
4. **Paid Social Media Advertising**: The final principle covers the advantages of paid advertising on social media. You will explore how to select the right platforms for your ads, different ad formats, and content types for various social networks. The course concludes with insights on common testing types in social media and how to conduct such tests effectively.
### Conclusion
Overall, this course is a comprehensive guide for anyone looking to enhance their social media marketing skills. Whether you are a beginner or someone with some experience, the structured approach and practical insights make it a valuable resource. I highly recommend this course for marketers, business owners, and anyone interested in leveraging social media for business growth.
### Tags
– Social Media Marketing
– Digital Marketing
– Online Learning
– Coursera
– Google Certification
– Marketing Strategies
– Customer Engagement
– Analytics
– Paid Advertising
– E-commerce
### Topic
Social Media Marketing Strategies
Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua