Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line
In today’s digital landscape, social media has become an indispensable tool for businesses looking to connect with their customers. The course ‘De curtidas a leads: como interagir com os clientes on-line’ is the third installment in the Google Digital Marketing and E-commerce Certificate series on Coursera. This course is designed to equip you with the skills necessary to develop effective social media marketing strategies.
### Course Overview
The course begins with an introduction to the significance of social media marketing in promoting a business or product. You will explore common social media platforms used in digital marketing and learn how to select the best platform for your campaign. The curriculum is structured around five key pillars of social media marketing: strategy, planning and publishing, listening and engagement, analysis and reporting, and paid social media.
### Key Learning Outcomes
1. **Strategy, Planning, and Publishing**: The course dives deep into how to achieve business objectives through social media campaigns. You will learn to identify your target audience and build your brand identity across various platforms. Understanding the differences between paid, owned, earned, and organic social media marketing is crucial, and this course covers it all.
2. **Listening and Engagement**: One of the most critical aspects of social media marketing is engaging with your audience. This section teaches you the importance of social listening and how to use popular tools to foster relationships with customers and build brand authority.
3. **Analysis and Reporting**: Data-driven decision-making is essential in marketing. You will learn about social media analytics, how to segment your analysis, and the tools available for effective reporting. The practical exercise of creating a report will solidify your understanding.
4. **Paid Social Media**: The final pillar focuses on the advantages of paid advertising on social media. You will learn how to choose the right platforms for your ads, explore different ad formats, and measure the impact of your campaigns. The course concludes with insights on conducting social tests to optimize your strategies.
### Why You Should Take This Course
Whether you are a marketing professional looking to enhance your skills or a business owner wanting to leverage social media for growth, this course is a valuable resource. The structured approach, combined with practical exercises, ensures that you not only learn the theory but also apply it effectively.
### Conclusion
‘De curtidas a leads: como interagir com os clientes on-line’ is a comprehensive course that provides essential knowledge and skills for anyone interested in mastering social media marketing. With the guidance of industry experts and a well-structured syllabus, you will be well-equipped to turn likes into leads and engage meaningfully with your audience.
If you’re ready to take your social media marketing skills to the next level, I highly recommend enrolling in this course on Coursera today!
Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line