Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua
In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their customers. The course titled ‘Від уподобань до потенційних клієнтів: взаємодія з клієнтами онлайн’ (From Preferences to Potential Clients: Online Customer Interaction) is the third installment in the Google Digital Marketing and E-commerce certification program on Coursera. This course is designed to equip learners with the skills necessary to develop effective marketing strategies on social media platforms.
### Course Overview
The course begins with an introduction to the significance of social media marketing in promoting a company or product. It covers popular social media platforms and guides you on how to select the best platform for your marketing campaign. You will learn about the five fundamental principles of social media marketing: strategy, planning and publishing, monitoring and engagement, analytics and reporting, and paid social media advertising.
### Key Learning Outcomes
1. **Strategy, Planning, and Publishing**: The course delves into how to achieve business goals through social media marketing campaigns. You will learn to identify your target audience while building your brand identity on social media. Additionally, it covers the differences between paid, owned, earned, and organic media channels, as well as the optimal timing and frequency for content publication.
2. **Monitoring and Engagement**: This section focuses on the importance of monitoring social media and using popular monitoring tools. You will discover ways to build relationships with customers and establish brand authority.
3. **Analytics and Reporting**: Understanding social media analytics is crucial for making informed decisions. The course teaches you about various analytics segments and popular tools, helping you to utilize collected data effectively. You will also learn how to create comprehensive social media reports.
4. **Paid Advertising on Social Media**: The final principle covers the advantages of paid advertising on social media. You will explore how to choose the right platforms for your ads, different ad formats, and content types for various social networks. The course concludes with insights on common testing types in social media and how to conduct these tests.
### Recommendation
I highly recommend this course for anyone looking to enhance their digital marketing skills, especially in the realm of social media. Whether you are a beginner or have some experience, the structured approach and practical insights provided in this course will empower you to create effective social media marketing strategies that can drive engagement and conversions.
### Conclusion
Overall, ‘Від уподобань до потенційних клієнтів: взаємодія з клієнтами онлайн’ is a comprehensive course that covers essential aspects of social media marketing. With the rise of digital platforms, mastering these skills is crucial for any marketer or business owner. Enroll today and take your social media marketing to the next level!
Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua