Enroll Course: https://www.udemy.com/course/digital-marketing-data-dmps-device-graphs-and-regulation/
In the ever-evolving world of digital marketing, data has become the lifeblood of successful campaigns. If you’ve been hearing the phrase ‘data is the new oil,’ then the Udemy course ‘Digital Marketing Data Regulation & Systems’ is a must for you. This course dives deep into how data is collected, stored, and utilized in the digital marketing landscape, especially in light of recent regulations like GDPR and CCPA.
### Course Overview
The course is expertly crafted by Ben Silverstein, a seasoned digital media professional with over 15 years of experience. He brings a wealth of knowledge to the table, having worked with prestigious brands and managed significant advertising budgets. Ben’s teaching style is engaging, making complex topics accessible to everyone, whether you’re a beginner or a seasoned marketer.
### What You Will Learn
The curriculum is structured into six comprehensive sections:
1. **Introduction**: An overview of the digital marketing data agenda.
2. **DMPs (Data Management Platforms)**: Understand what DMPs are, the types of data they collect, and how to select the right one for your needs.
3. **Walled Gardens**: Learn about walled gardens, the data they hold, and the business implications.
4. **Device/Identity Graphs**: Discover the importance of device and identity graphs and how they function.
5. **Laws and Regulations**: This section covers critical regulations like GDPR, CCPA, and others, along with their implications on data privacy.
6. **Recap & What’s Next**: A summary of how the data landscape is changing and what advertisers need to consider moving forward.
### Real-World Application
The course is filled with real-world examples that help solidify your understanding of digital marketing data systems. Students have praised the course for its clarity and relevance to their professional lives. For instance, Diane Tody, an advertising agency media planner, noted how the course provided hands-on information that is crucial for decision-making in digital advertising.
### Conclusion
If you’re looking to enhance your knowledge of digital marketing data regulation and systems, this Udemy course is highly recommended. It’s informative, engaging, and provides insights that are applicable in today’s data-driven marketing landscape. Whether you’re an advertiser, marketer, or simply someone interested in the digital space, this course will equip you with the necessary tools to navigate the complexities of data regulation.
Don’t miss out on this opportunity to elevate your understanding of digital marketing data. Enroll today and start your journey towards becoming a data-savvy marketer!
Enroll Course: https://www.udemy.com/course/digital-marketing-data-dmps-device-graphs-and-regulation/