Enroll Course: https://www.coursera.org/learn/estrategia-precios
Pricing is one of the most critical yet often misunderstood marketing decisions. The ‘Estrategia de Precios’ course on Coursera dives deep into the intricacies of pricing strategies, providing learners with essential concepts and techniques to master this vital aspect of business.
The course begins with an overview of pricing and demand curves, emphasizing the importance of pricing in determining net outcomes. By the end of this module, you will be equipped to implement customer-based, competition-based, and cost-based pricing strategies. You will also learn how to apply concepts like price elasticity and optimal pricing to your products and services.
Next, the course explores how to determine customers’ willingness to pay. You will gain insights into four distinct methods for assessing this willingness, whether through market data, observational experiments, or expert surveys. This knowledge is crucial for identifying the optimal price point for your offerings.
One of the most fascinating modules covers price discrimination, where you will learn why companies charge different prices for the same product across various customer segments. Understanding the advantages of price discrimination can unlock significant revenue potential, and this course will guide you on how to implement it effectively.
Finally, the course delves into the psychology of pricing. You will discover how to influence customer perceptions to create a sense of higher value for your products and services. The course includes practical experiments with volunteers to illustrate how pricing affects consumer perceptions, providing you with actionable strategies to maximize sales, revenue, and profitability.
Overall, ‘Estrategia de Precios’ is an invaluable resource for anyone looking to enhance their understanding of pricing strategies. Whether you are a marketing professional, a business owner, or simply interested in the art of pricing, this course offers practical insights and techniques that can be applied immediately. I highly recommend it to anyone eager to unlock the full potential of their pricing strategies and drive business success.
Enroll Course: https://www.coursera.org/learn/estrategia-precios