Enroll Course: https://www.coursera.org/learn/wharton-contagious-viral-marketing
Why Some Ideas Go Viral
Ever wondered why some products and ideas spread like wildfire while others barely make an impact? The answer lies in the intriguing realm of viral marketing, a concept explored brilliantly in the Coursera course titled Viral Marketing and How to Craft Contagious Content. This engaging course demystifies the factors that contribute to the contagiousness of ideas and equips marketers, entrepreneurs, and content creators with the knowledge they need to make their concepts stick.
Course Overview
At its core, this course seeks to answer essential questions about why certain ideas catch on and how to leverage these insights effectively. Throughout the curriculum, participants will explore the science of why some products and campaigns thrive while others flounder. The course is divided into insightful modules, each focusing on a unique aspect of viral marketing.
Syllabus Breakdown
- What Makes Ideas Sticky?
This module introduces the key principles—referred to as the six “SUCCESs” factors—that underpin what makes messages memorable. You’ll learn practical strategies to enhance the stickiness of your ideas, whether for a business pitch or an educational lesson. - How Social Influence Shapes Behavior
In this section, you’ll discover how social dynamics affect consumer behavior. You’ll understand the mechanisms of influence and how to navigate them, whether to conform or diverge. - The Power of Word of Mouth
Word of mouth is a driving force in marketing today. This module reveals why personal recommendations outweigh traditional advertising. You’ll learn the six STEPPS that guide sharing behavior and how to apply these to create engaging content. - Social Networks
Understanding social networks is critical in today’s interconnected world. This module discusses how social ties influence ideas’ spread and the dynamics of strong and weak ties in marketing.
Course Benefits
This course is not just theoretical; it promotes practical application and critical thinking. By the end of it, you’ll be well-equipped to:
- Craft marketing strategies that leverage the contagiousness of ideas.
- Enhance your influence and engagement through understanding social dynamics.
- Utilize the power of word-of-mouth effectively in your campaigns.
- Analyze successful viral campaigns and learn how to replicate their success.
In conclusion, Viral Marketing and How to Craft Contagious Content on Coursera is a valuable resource for anyone interested in the mechanics of viral marketing. Whether you’re a budding entrepreneur, a marketer, or simply curious about what makes content spread, this course is suited for you. Engaging, informative, and applicable, it’s a step towards mastering the art of crafting messages that stick.
Enroll Course: https://www.coursera.org/learn/wharton-contagious-viral-marketing