Enroll Course: https://www.coursera.org/learn/wharton-contagious-viral-marketing
In today’s digital age, understanding how to make your ideas, products, or brands go viral can be the difference between success and obscurity. Coursera’s course, ‘Viral Marketing and How to Craft Contagious Content,’ offers a comprehensive guide to mastering the art of contagious content. The course is structured into four insightful modules, each focusing on crucial aspects of viral marketing.
The first module, ‘What Makes Ideas Sticky?’, delves into the science behind why certain ideas catch on while others fade away. It introduces the six SUCCESs factors that make messages memorable, providing practical strategies to enhance the stickiness of your ideas.
Next, ‘How Social Influence Shapes Behavior’ explores the powerful role social influence plays in decision-making. It teaches how to leverage social proof effectively and recognize opportunities to influence others or avoid unwanted influence.
The third module, ‘The Power of Word of Mouth,’ emphasizes the unparalleled effectiveness of personal recommendations. You’ll learn the six STEPPS that drive sharing and how to create content that encourages organic promotion.
Finally, ‘Social Networks’ examines how social ties and network structures determine the spread of information. It offers valuable insights into targeting strong versus weak ties and how to analyze social patterns to maximize your marketing efforts.
This course is highly recommended for marketers, entrepreneurs, and anyone interested in understanding the dynamics of viral content. The lessons are backed by behavioral science and real-world examples, making complex concepts accessible and actionable. By the end of this course, you’ll be equipped with the tools to craft contagious content, boost word-of-mouth, and harness social networks to achieve your goals.
Whether you’re launching a new product or trying to make your ideas stick, this course provides the knowledge and strategies to make your content contagious. Don’t miss the opportunity to learn from one of the leading courses in viral marketing on Coursera!
Enroll Course: https://www.coursera.org/learn/wharton-contagious-viral-marketing