Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce
In today’s digital age, understanding the fundamentals of digital marketing and e-commerce is essential for anyone looking to thrive in the business world. The course ‘Fundamentos do marketing digital e do e-commerce’ offered on Coursera is the first of seven courses in the Google Digital Marketing and E-commerce Certificate program. This course is designed to equip beginners with the necessary skills to apply for entry-level positions in these dynamic fields.
### Course Overview
The course begins with an introduction to the basics of digital marketing and e-commerce, providing a roadmap for what learners can expect throughout the program. It covers essential topics such as the customer journey and marketing funnel, which are crucial for understanding how businesses attract and retain customers.
### Syllabus Breakdown
1. **Introduction to Digital Marketing and E-commerce Fundamentals**: This section sets the stage for the entire course, introducing students to the platform and the types of content they will encounter. It also highlights the transferable skills that learners may already possess, making it an excellent starting point for those new to the field.
2. **The Customer Journey and Marketing Funnel**: Here, students will delve into the roles of various marketing professionals and how they create value within their organizations. Understanding the customer journey and marketing funnel is vital for anyone looking to succeed in digital marketing.
3. **Digital Marketing and E-commerce Strategy**: This module explores the relationship between digital marketing and branding, emphasizing how companies can leverage both to achieve success. Students will learn about setting goals, selecting channels, and planning content, as well as the various platforms used in the industry, including SEO, SEM, social media marketing, and email marketing.
4. **Performance Evaluation and Results**: The final section of the course focuses on the importance of measuring results and tracking key metrics. Students will learn how digital marketers and e-commerce specialists use data to assess performance and tell compelling stories through data analysis.
### Conclusion
Overall, ‘Fundamentos do marketing digital e do e-commerce’ is an excellent course for anyone looking to break into the world of digital marketing and e-commerce. The structured approach, combined with practical insights and real-world applications, makes it a valuable resource for beginners. By the end of the course, learners will not only have a solid understanding of the fundamentals but also be better prepared for job searches in this exciting field.
If you’re ready to embark on a career in digital marketing and e-commerce, I highly recommend enrolling in this course on Coursera. It’s a fantastic opportunity to gain foundational knowledge and skills that are in high demand in today’s job market.
Enroll Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce