Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing
In today’s globalized world, the industries of sports and entertainment are more intertwined than ever. The Coursera course titled ‘International Entertainment and Sports Marketing’ offers a deep dive into the marketing strategies that drive these two dynamic sectors. This course is perfect for anyone looking to understand the nuances of marketing in these fields, whether you’re a student, a professional, or simply a fan.
### Course Overview
The course is structured into three main modules, each focusing on different aspects of marketing within sports and entertainment.
**Week 1: Sports Marketing**
The first week introduces learners to the dual nature of sports marketing. It emphasizes that sports marketing is not just about promoting sports events but also about leveraging sports to market other products and services. Through engaging examples and insights from industry experts like Professor John Davis from Duke University, students will explore concepts such as Fan Marketing, Influence Marketing, and Sports Sponsorship. This foundational knowledge is crucial for anyone looking to enter the sports marketing arena.
**Week 2: Entertainment Marketing**
In the second week, the focus shifts to entertainment marketing. Similar to sports, entertainment can be marketed both as a product and as a medium for promoting other industries. Learners will delve into trending topics such as Show Business Marketing, Virtual Reality, and Digital Viral Marketing. The course features insights from Woo Jin Kim, the manager of Psy at YG Entertainment, providing real-world applications of these concepts.
**Week 3: Cross Country & Cross Industry Innovation**
The final week covers the innovative strategies that companies can employ to seek growth through cross-country and cross-industry collaboration. This module is particularly relevant in today’s interconnected market, where ideas and trends can easily cross borders. Interviews with industry leaders like Jörg Dietzel from Audi and HyeongKeun Kang from adidas offer valuable perspectives on how to implement these strategies effectively.
### Assessment and Grading
The course includes a graded quiz during the first two weeks, which accounts for 50% of the final grade, and a final quiz that consists of 20 questions, also worth 50%. This structure ensures that learners are engaged and can assess their understanding of the material throughout the course.
### Conclusion
Overall, ‘International Entertainment and Sports Marketing’ is a well-structured course that provides valuable insights into two of the most exciting industries in the world. Whether you’re looking to enhance your marketing skills or simply want to understand how these industries operate, this course is a fantastic resource. I highly recommend it to anyone interested in the intersection of sports, entertainment, and marketing.
### Tags
1. Sports Marketing
2. Entertainment Marketing
3. Cross-Industry Innovation
4. Digital Marketing
5. Viral Marketing
6. Fan Engagement
7. Marketing Strategies
8. Online Learning
9. Coursera Review
10. Global Marketing
### Topic
International Marketing Strategies
Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing