Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing
Introduction
In today’s globalized world, the industries of sports and entertainment are more intertwined than ever. The course on International Entertainment and Sports Marketing offered on Coursera provides a deep dive into the marketing strategies that drive these two dynamic sectors. Whether you’re a budding marketer, a sports enthusiast, or someone looking to break into the entertainment industry, this course is tailored for you.
Course Overview
This course offers a fundamental understanding of the marketing strategies specific to sports and entertainment. It emphasizes the concept of CCCI (cross-country and cross-industry innovation), which is crucial for understanding how these industries evolve and expand. The course is structured into three main modules, each focusing on different aspects of marketing.
Module Breakdown
1. Sports Marketing
In the first week, learners explore the dual nature of sports marketing: marketing of sports and marketing via sports. This module is rich with examples and insights from industry experts like Professor John Davis from Duke University and Josh Mora from Full Sail University. You’ll learn about fan marketing, influence marketing, storytelling in sports, and sports sponsorship, all of which are essential for anyone looking to make a mark in this field.
2. Entertainment Marketing
Week two shifts focus to entertainment marketing, where you’ll discover how entertainment properties can be marketed and how other industries can leverage entertainment characteristics. With insights from Woo Jin Kim, manager of Psy at YG Entertainment, this module covers trending topics such as show business marketing, creating creative content, and digital viral marketing. This is particularly valuable for those interested in innovative marketing strategies.
3. Cross Country & Cross Industry Innovation
The final week delves into how companies can seek growth through cross-country and cross-industry innovation. This module is particularly insightful, as it discusses innovation exporting and importing, providing strategies from industry leaders like Jörg Dietzel at Audi and HyeongKeun Kang at Adidas. This knowledge is invaluable for marketers looking to expand their reach and impact.
Assessment and Grading
The course includes a graded quiz during the first two weeks, which accounts for 50% of your grade, followed by a final quiz worth the remaining 50%. This structure ensures that learners are engaged and can assess their understanding of the material effectively.
Conclusion
Overall, the International Entertainment and Sports Marketing course on Coursera is a must-take for anyone interested in these vibrant industries. The combination of theoretical knowledge and practical insights from industry experts makes it a comprehensive learning experience. I highly recommend this course to anyone looking to enhance their marketing skills in the realms of sports and entertainment.
Enroll Course: https://www.coursera.org/learn/international-entertainment-sports-marketing