Enroll Course: https://www.coursera.org/learn/sport-sponsorship
Exploring Sport Sponsorship
In a globalized world where sports dominate the entertainment landscape, understanding the dynamics of sport sponsorship is more crucial than ever. The Sport Sponsorship. Let them Play course offered by the Universitat Autònoma de Barcelona in collaboration with the Johan Cruyff Institute is a fantastic introductory program for anyone fascinated by this field.
Course Overview
This course is designed for those eager to uncover the intricacies of sport sponsorship. It not only provides valuable insights into the key stakeholders involved but also highlights the latest innovative proposals shaping the sponsorship landscape.
Syllabus Breakdown
- Module 0: Prior to Beginning – Understand how the MOOC operates and participate in an optional competition for a scholarship.
- Module 1: Basic Principles of Sponsorship – Learn foundational concepts and discover the role of the Cruyff Foundation.
- Module 2: The Stakeholders of Sport Sponsorship – Explore relationships between sponsors and sponsored entities using real-world case studies.
- Module 3: Activation for Sport Sponsorship (I) – Delve into brand and business activation with opportunities for discussion.
- Module 4: Activation for Sport Sponsorship (II) – Focus on internal and external activations, showcasing peer proposals for inspiration.
- Module 5: Share Your Activation Proposal – Create and submit your proposal for a Cruyff Court tournament, evaluated by peers.
Why Take This Course?
This course offers a unique blend of theoretical knowledge and practical application. It’s interactive, allowing students to connect with fellow sports enthusiasts worldwide. The opportunity to engage in peer evaluations and participate in a scholarship contest makes this course even more appealing.
If you are looking to jumpstart your career in sport sponsorship or simply wish to understand an integral part of the sports industry, this course is a great choice.
Final Thoughts
Overall, the Sport Sponsorship: Let Them Play course is an enriching experience, equipping you with the mindset and tools needed to navigate the exciting domain of sports sponsorship effectively. Don’t miss this chance to expand your knowledge and earn recognition in this dynamic field.
Enroll Course: https://www.coursera.org/learn/sport-sponsorship