Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo
Introduction
If you have ever been curious about the intricate world of sports sponsorship, the ‘Patrocinio Deportivo’ course offered by the Universitat Autònoma de Barcelona and Johan Cruyff Institute is a fantastic starting point. This introductory course not only covers the fundamentals of sports sponsorship but also connects you with fellow sports enthusiasts from around the globe.
Course Overview
The course is structured into five modules, each designed to build upon the last, ensuring a comprehensive understanding of the subject matter. Here’s a brief overview of what each module entails:
- Module 0: Before You Start – This module provides essential information about the course structure and offers an exciting opportunity to participate in a competition for a scholarship in a postgraduate program.
- Module 1: Basic Principles of Sports Sponsorship – Dive into the foundational concepts of sponsorship and learn about the Cruyff Foundation, which serves as a case study throughout the course.
- Module 2: The Actors in Sports Sponsorship – Explore the relationship between brands and events, focusing on the dynamics between sponsors and the sponsored.
- Module 3: Activating a Sports Sponsorship (I) – Discover the first two types of activations: brand and business, with opportunities to engage in discussions and share examples.
- Module 4: Activating a Sports Sponsorship (II) – Continue your exploration with internal and external activations, and review exemplary proposals from past participants.
- Module 5: Share Your Activation Proposal for a Cruyff Court – In the final module, you will create and share your own sponsorship activation proposal, receiving feedback from peers.
Why You Should Enroll
This course is not just about learning; it’s about engaging with a community of like-minded individuals who share a passion for sports. The interactive elements, such as forums and peer evaluations, enhance the learning experience, making it more dynamic and collaborative.
Moreover, the chance to win a scholarship for further studies adds an extra incentive to participate actively in the course. Whether you are a student, a professional in the sports industry, or simply a sports lover, this course offers valuable insights and practical knowledge that can be applied in real-world scenarios.
Conclusion
In conclusion, the ‘Patrocinio Deportivo’ course is an excellent opportunity for anyone interested in the field of sports sponsorship. With its well-structured modules, engaging content, and the chance to connect with a global community, it is a course I highly recommend. Don’t miss out on the chance to deepen your understanding of sports sponsorship and potentially kickstart your career in this exciting field!
Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo