Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo
Introduction
If you have ever been intrigued by the dynamic world of sports sponsorship, the ‘Patrocinio Deportivo’ course offered by the Universitat Autònoma de Barcelona and the Johan Cruyff Institute is a fantastic opportunity to dive deep into this fascinating field. This introductory course not only covers the fundamentals of sports sponsorship but also connects you with fellow sports enthusiasts from around the globe.
Course Overview
The course is structured into five modules, each designed to build upon the previous one, ensuring a comprehensive understanding of sports sponsorship. Here’s a brief overview of what each module entails:
- Module 0: Before You Start – This module provides essential information about the course structure and offers a chance to participate in a competition for a scholarship to a postgraduate program in Sports Sponsorship.
- Module 1: Basic Principles of Sports Sponsorship – You will learn the foundational concepts of sponsorship and explore the role of the Cruyff Foundation, which serves as a case study throughout the course.
- Module 2: The Actors in Sports Sponsorship – This module delves into the relationship between brands and events, focusing on the dynamics between sponsors and the sponsored.
- Module 3: Activating Sports Sponsorship (I) – Here, you will explore brand and business activations, with opportunities to engage in discussions and share examples with peers.
- Module 4: Activating Sports Sponsorship (II) – Continuing from the previous module, this section covers internal and external activations, encouraging creative thinking and collaboration.
- Module 5: Share Your Activation Proposal – In the final module, you will create and share your own sponsorship activation proposal for a Cruyff Court, receiving feedback from peers and potentially competing for a scholarship.
Why You Should Enroll
This course is not just about learning; it’s about engaging with a community of like-minded individuals who share a passion for sports. The interactive elements, such as forums and peer evaluations, foster a collaborative learning environment that enhances the overall experience.
Moreover, the practical application of concepts through the final project allows you to showcase your creativity and understanding of sports sponsorship, making it an invaluable addition to your portfolio.
Conclusion
In conclusion, the ‘Patrocinio Deportivo’ course is an excellent choice for anyone looking to understand the intricacies of sports sponsorship. With its well-structured modules, engaging content, and the opportunity to connect with a global community, this course is highly recommended for aspiring sports marketers, event managers, and anyone interested in the sports industry.
Don’t miss out on this chance to elevate your knowledge and skills in sports sponsorship!
Enroll Course: https://www.coursera.org/learn/patrocinio-deportivo