Enroll Course: https://www.coursera.org/learn/ux-research-at-scale
In the rapidly evolving world of user experience design, understanding your users at scale is more crucial than ever. Coursera’s course, ‘UX Research at Scale: Surveys, Analytics, Online Testing,’ offers a comprehensive deep dive into how UX researchers can harness large-scale surveys and analytics to uncover meaningful insights. This course is ideal for product managers, UX designers, and researchers eager to improve their research methodologies.
The course covers essential topics such as when and how to effectively use surveys, selecting the right participants to avoid coverage errors, and ensuring accurate responses by mitigating nonresponse error. It also dives into the art of crafting clear and unbiased questions to reduce measurement error. Learners will explore advanced techniques like behavioral analytics, remote testing, and conducting A/B tests to compare user preferences.
What sets this course apart is its practical approach—students are encouraged to design and conduct their own UX survey, applying the concepts learned directly. The inclusion of real-world tools and case studies makes the learning experience highly applicable. Whether you’re new to UX research or looking to scale your existing skills, this course provides valuable insights to inform data-driven decision making.
I highly recommend this course to anyone interested in elevating their UX research skills. Not only will you learn theoretical foundations, but you’ll also gain practical experience in deploying surveys and analyzing large datasets to enhance user satisfaction and system usability. Enroll now and start transforming user data into actionable insights!
Enroll Course: https://www.coursera.org/learn/ux-research-at-scale