Enroll Course: https://www.coursera.org/learn/consumption-marketing-culture
Introduction
The modern world is undeniably influenced by consumerism. With products and services constantly vying for our attention, understanding the intricacies of consumer behavior is more crucial than ever. That’s where the ‘Consumption, Marketing and Culture’ course on Coursera steps in. This course delves deep into the relationship between marketing and consumerism, offering a refreshing perspective on how marketing shapes our lives.
Course Overview
What does it mean to be a consumer in today’s society? This MOOC invites students to think beyond traditional marketing strategies and instead explore the impact of marketing on our consumer identities. The question here is not merely about how we buy products but about how these products alter our perceptions and experiences.
Syllabus Breakdown
The course is structured over three engaging weeks:
- Week 1: Markets, Ideology, and Gender – This week offers an insightful look at how gender and ideology influence consumer markets and governmental narratives.
- Week 2: Digital Consumer Culture – Dive into the complexities of algorithmic culture, surveillance capitalism, and the new facets of communicative capitalism that define our digital interactions as consumers.
- Week 3: Consumers and the Environment – Explore crucial topics surrounding sustainability, green consumerism, and the movements advocating for degrowth, scrutinizing the environmental impact of our purchasing behaviors.
Why You Should Enroll
This course is an invaluable resource for anyone looking to deepen their understanding of consumer culture. It’s ideal for students of marketing, sociology, or environmental studies, as well as professionals who navigate the complexities of consumer behavior in their careers. By the end of this course, you’ll possess a more critical lens through which to view marketing’s role in society.
Conclusion
The ‘Consumption, Marketing and Culture’ course not only educates but also encourages thoughtful consideration of the impact of consumption on both individual lives and society as a whole. If you’re curious about how marketing shapes our everyday experiences and how we can become more conscious consumers, this course is surely worth your time.
Tags
- Marketing
- Consumer Culture
- Sustainability
- Digital Marketing
- MOOC
- Online Learning
- Social Impact
- Education
- Gender Studies
- Environmental Studies
Enroll Course: https://www.coursera.org/learn/consumption-marketing-culture