Enroll Course: https://www.coursera.org/learn/subsistence-marketplaces
The ‘Subsistence Marketplaces’ course on Coursera offers a unique and insightful exploration into the world of low-income markets, focusing on the crucial intersection of poverty and marketplace activity. Rooted in pioneering research through the Subsistence Marketplaces Initiative, this course adopts a bottom-up approach to understanding the needs, behaviors, and opportunities within these underserved markets.
What sets this course apart is its focus on real-world applications and solutions tailored to the realities of subsistence consumers and entrepreneurs. From understanding their emotional and coping behaviors to designing sustainable enterprise plans, students are equipped with practical skills to make impactful change. The curriculum covers an array of modules, starting with an orientation and foundational understanding of the subsistence approach, then delving into marketplace interactions, insights, needs assessment, idea generation, and solution design.
Throughout the course, learners will gain valuable insights into environmental and societal challenges, and learn structured methods for designing innovations that truly address the needs of low-income communities. The capstone involves crafting detailed enterprise plans that emphasize sustainability and social impact.
Whether you are an aspiring social entrepreneur, researcher, or development professional, this course is an invaluable resource that combines academic rigor with practical application. It empowers students to think creatively and empathetically about solutions that can improve lives in some of the world’s most vulnerable markets.
I highly recommend the ‘Subsistence Marketplaces’ course for anyone interested in development, social entrepreneurship, or market innovation. The skills and knowledge gained here will enable you to understand complex market dynamics and design meaningful solutions tailored to the needs of impoverished communities.
Enroll Course: https://www.coursera.org/learn/subsistence-marketplaces